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Marketing Strategy ?
Okay, this is little something I found out about..

As you know I have a fairly short ringtone, meaning the phone call gets cut off when anyone call me; making it seems like I hang off your call alaways. Remember ? I always thought it was due to my short ringing tone as iPhone doesnt allows custom ringtone. Well, guess what? I managed to backdoor iPhone and found a way around it, yeah, which means, I can have custom ringtone, CHEERS!

The story continues..

So I was doing up some cutting and editing to the musics I wanted for my ringtone, (note: for compatibility, iPhone allows only ringtone 35sec and less, then it loops) got it synchronize and lo n behold~ custom ringtones in my iPhone.
And so... I checked the phone, calling from my home to see if the dialing tone lengthened. To my DISMAY, nothing has changed! Now, eliminating the possible problems, I guess the issue lies with my service provider.

The story continues..

And so I told my mum about it and she suggested it could probably be due to Singtel's strategy, making user return call to whoever miss called them. Well, of course it sounds silly at first, but just awhile ago I verified by calling Singtel.
I told the customer service officer(CSO) the situation; It almost seems to the CSO that situation encounter was not at all unexpected. Am I right to assume that this short dialing tone problem is actually very common and that many people have already called to check on it? And so, she told me about how to type in a code and sending a request to extend the dialing tone. And for my dear readers info, this is it. **61*1389*11*30#

Tested, worked.
So back to what my mum said, was this really one of Singtel's Strategy ? I dont know, but its a feasible theory.